In this case study, we examine the impact of our social media marketing strategies on a client’s Facebook page over the course of a week, from October 11 to October 17. By focusing on targeted content creation, audience engagement, and strategic posting times, we were able to achieve significant growth in key metrics.

• Actions on Page: Our campaign resulted in 18 total actions, marking a notable increase of 29% in user interactions on the page.
• Page Views: The page received 475 views during this period, indicating sustained interest and visibility.
• Page Likes: While there was a slight dip in page likes (146 total), this was expected due to algorithm changes, and the overall engagement remained strong.
• Reach: The campaign successfully expanded the page’s reach to 32,336 people, a 7% increase, ensuring that the content reached a broader audience.
• Post Engagements: We observed 1,857 post engagements, highlighting the effectiveness of our content in resonating with the audience.

This case study demonstrates our ability to enhance social media presence, driving engagement and expanding reach through strategic social media marketing efforts.